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Conversation forms the basis of communication, and the better people are able to express their needs and desires verbally, the more effective they will be in the workplace. In that regard, negotiation skills are tools that everyone should have, as everyone will need to negotiate at some point (whether it is for a higher salary or a lower price on a car). However, some people at work may benefit more than others by fine-tuning their conversation and negotiation aptitude. Here are a few examples:

1. Salespeople
Salespeople spend most of their day communicating with others, particularly business prospects. Having better negotiation skills may allow them to sign difficult prospects or upsell existing clients to additional product and service lines. Additionally, being a better negotiator can help salespeople get prospective clients to agree to more favorable terms.

If companies ever find salespeople are struggling to make quotas and rake in new sales, it may be a sign their communication and negotiation skills are not quite up to snuff. A crash course in negotiation may be just what sales teams need to get back on track.

2. Company executives
Executives are constantly communicating with other people and are often in positions where they need to negotiate to get what they want. For example, chief executive officers may find themselves appealing to investors as a way to garner more operational financing. Another common scenario they may encounter is speaking with other executives in an effort to try to form business deals and cross-company partnerships.

Executives who struggle to get buy-in from stockholders or forge new business partnerships should consider looking into ways to improve their negotiation abilities, as more effective communication in that area may unlock new opportunities for companies.

3. Project leaders
Many businesses are divided up into subsets of teams and departments, each with their own goals. Due to the nature of how companies work, there are a finite number of resources that can be attributed to all of these different units. Getting adequate resources to launch new projects or pursue other interests can be a major challenge to team heads and department leaders, who may often find themselves without the manpower or financial backing to do their jobs effectively.

Better negotiation skills may help project leaders compete more effectively for limited resources, as they will be in a better position to articulate why their departments need the funding and manpower and come up with unique solutions that satisfy the needs of all parties involved in the conversation.

Negotiations happen every day in the office, some more important than others. Whether they take the form of a big conversation that leads to a multi-company deal or a smaller talk that simply allows team leaders to get some much-needed resources, negotiations occur everywhere in the office. As such, it is critical that organization members work on the skills that can help them achieve better results in negotiations.